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Rory Brown, Chairman of Goods & Services Partners, Shares How to Develop a Culture That Embraces Technology and Change

Technology is developing at a rapid pace. However, employees, particularly in industries not generally associated with high tech, can be reticent to embrace change.

Often people operate under a “good enough” mentality. Unless they are suffering, status quo is the path of least resistance. They reason that if the technology and processes they’ve been utilizing work, why change?

But this sort of thinking is extremely limiting for the organization as a whole, as it prevents it from successfully keeping up with competitors that have created a culture that embraces technology and change. These forward-thinking companies, those that recognize technology’s ability to empower employees, will almost always pass their technophobic, change-phobic peers. So in today’s hypercompetitive business environment “good enough” is never good enough. But how can an organization change its culture, and go from ignoring technological innovations to embracing them?

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